$1.2M+ tracked client revenue over three years
Mobile Guests: $1.2M+ revenue generated via Google & Meta Ads
We started in early 2021, managing Google Ads and Meta Ads for multiple client accounts. Performance was inconsistent, with high CPAs and weak funnel alignment. We restructured search campaigns, implemented full-funnel tracking with CAPI and offline conversions, and paired high-intent Google Ads with Meta retargeting to scale profitable acquisition with predictable performance.
- CTR ~3% to 6%+
- Meta CPMs down 30%+
- 3 years of growth









